500px Launches Photo Quests, a New Way for Brands to Engage With 500px's 7 Million+ Users and Source Original ContentMay 23, 2016
500px today announces the launch of Photo Quests, a new way for brands to run a campaign on 500px to engage with 500px's 7 million+ users and to source original content from the 500px community.
"One of the best ways for a brand to deepen their engagement with the 500px community is by challenging and inspiring them with unique creative briefs," said Andy Yang, CEO of 500px. "With Photo Quests, brands can unleash the creativity of the global 500px community, and source unique and original content for use in their own campaigns."
500px's innovative Photo Quest platform allows users to submit via desktop or mobile, giving brands a chance to interface with 500px users on multiple platforms, as well as increase their exposure through 500px's extensive social media presence.
Global companies including Lonely Planet, Canon, and Meyer-Optik-Görlitz have run Photo Quests on 500px.
Meyer-Optik-Görlitz, a century-old company specializing in high-quality camera lenses, partnered with 500px to create a Photo Quest to reintroduce the legendary 1916 f2.8/100 Trioplan lens with new state-of-the-art technology on its 100th birthday. With the Trioplan famous for its unique "soap-bubble" focus, Meyer-Optik-Görlitz engaged with the 500px audience by asking them to create new images with the theme "Bokeh," resulting in over 36K submissions.
Lonely Planet used a 500px Photo Quest to source thousands of unique images for their recently published "Toilets: A Spotter's Guide" book, which features 120 pages of toilets from the world's most unusual and stunning restrooms from every corner of the globe. 840 photographers on the 500px platform participated in the Photo Quest, submitting 6,000 unique images for the book, with 50 specific images included in the book.
"We were looking for compelling, unique photos from remote places around the world, and asked ourselves whether there would be enough quality photos out there for our book. Using 500px's Photo Quests, we were able to source more photos for the book than we expected," said Robin Barton, associate publisher, Lonely Planet.
In April, 500px launched Verified Brand Profiles for brands to share their wholly-owned photography with the 500px community.
Launched in 2009, 500px is a global online photography community for sharing, discovering and licensing amazing photos. Images on 500px represent the work of over 7 million professional and hobbyist photographers. Through its marketplace, 500px works with thousands of agency and brand creatives who use 500px images in their campaigns.
500px is venture backed by Andreessen Horowitz, Visual China Group and ff Venture Capital and headquartered in Toronto, Canada with US offices in San Francisco. For more information on 500px, go to 500px.com.